You’re doing “everything right.” You’re repeating your audience’s words. You’re offering the solution they say they want. And yet… no one’s buying. In this soul-piercing episode, Lani unpacks the uncomfortable truth: your audience is lying to you—and it’s tanking your content. Not on purpose. Not maliciously. But they’re giving you surface-level answers to deeper emotional problems. And when your messaging only addresses the symptoms, you fall flat. This episode is a masterclass in decoding what your clients aren’t saying so you can stand out, connect deeply, and sell with integrity.
In This Episode:
- Why your audience’s “I need more clients” response is actually a cry for something deeper
- The cost of solving surface problems instead of root issues
- Real-world examples of common business lies—and the truth behind them
- The Flat Messaging Effect and why your content is emotionally irrelevant (ouch)
- How generic AI content is numbing your audience instead of converting them
- A new lens for market research that uncovers the truth behind the truth
Key Takeaways:
- Surface-level problems don’t create urgency—they create confusion and invisibility.
- Your audience isn’t being dishonest; they’re being self-protective.
- Solving what they mean (not just what they say) is the key to standing out.
- Flat messaging informs—but doesn’t compel.
- Emotionally irrelevant content doesn’t convert, even if it’s technically correct.
Action Steps:
- Audit your last 10 posts. Are you addressing real needs or just repeating symptoms?
- Run a “competition check”: could your competitor post the same content?
- Ask yourself: does this post make someone say “that’s good advice” or “this person gets me”?
- Register for the 3D Messaging Workshop on July 16th to learn how to transform your messaging from flat to magnetic.
Mentioned in This Episode:
Links & Resources:
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