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Ad Fraud Chronicles
AdTechBaby
5 episodes
4 months ago
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Technology
Business,
Management,
Marketing
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All content for Ad Fraud Chronicles is the property of AdTechBaby and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Show more...
Technology
Business,
Management,
Marketing
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The $100 Million Ride: Uber's Battle with Ad Fraud
Ad Fraud Chronicles
7 minutes 25 seconds
1 year ago
The $100 Million Ride: Uber's Battle with Ad Fraud
In this eye-opening episode of Ad Fraud Chronicles, AdTechBaby takes us on a wild ride through one of the most high-profile ad fraud cases in recent history: Uber's discovery that a significant portion of its $100 million ad budget was being wasted on fraudulent installs and clicks. This episode serves as a wake-up call to the industry, highlighting the need for vigilance and sophisticated fraud detection methods in the ever-evolving world of digital advertising
Ad Fraud Chronicles