Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable SofasFanDuelB...
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Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable SofasFanDuelB...
What Makes Audio Ads Work (Live from Podcast Movement, Washington DC, 2024)
Ad Infinitum
20 minutes
1 month ago
What Makes Audio Ads Work (Live from Podcast Movement, Washington DC, 2024)
What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk. Across 20 minutes and 55,000+ ads worth of insight, St...
Ad Infinitum
Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable SofasFanDuelB...
