Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable SofasFanDuelB...
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Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable SofasFanDuelB...
What Makes Audio Ads Work NOW? (Live from Podcast Movement Evolutions, Chicago, 2025)
Ad Infinitum
12 minutes
4 months ago
What Makes Audio Ads Work NOW? (Live from Podcast Movement Evolutions, Chicago, 2025)
In this special episode of Ad Infinitum, Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better. You’ll hear about: The NBC chimes and the power of sound brandingWhy “I use this and you should too” outperforms everythingHow generative AI risks making dull ads fast...
Ad Infinitum
Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable SofasFanDuelB...
