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Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh
Sourav Ghosh
14 episodes
1 week ago
Are you tired of your ads not working? Are you struggling to drive growth for your business? Then "Ad-justing Your Strategy" with Sourav Ghosh is the podcast for you. With 15+ years of experience as a business consultant and 7+ years running an agency, Sourav shares DIY strategies to help you grow your business profitably. From optimizing your ads to e-commerce marketing and business strategy, the podcast covers a range of topics to help you understand what it takes to drive growth beyond just advertising. Tune in each week for practical tips and strategies you can implement right away.
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Marketing
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All content for Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh is the property of Sourav Ghosh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you tired of your ads not working? Are you struggling to drive growth for your business? Then "Ad-justing Your Strategy" with Sourav Ghosh is the podcast for you. With 15+ years of experience as a business consultant and 7+ years running an agency, Sourav shares DIY strategies to help you grow your business profitably. From optimizing your ads to e-commerce marketing and business strategy, the podcast covers a range of topics to help you understand what it takes to drive growth beyond just advertising. Tune in each week for practical tips and strategies you can implement right away.
Show more...
Marketing
Business
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3 Triple Whale dashboards for eCommerce CEOs | Win BFCM 2024 with data not facebook ads roas
Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh
1 hour 20 minutes 15 seconds
1 year ago
3 Triple Whale dashboards for eCommerce CEOs | Win BFCM 2024 with data not facebook ads roas

Are you struggling to make the right decisions for your eCommerce brand? The biggest factor holding back your growth could be the decisions you’re making without the right data. In this episode, I’ll guide you through setting up Triple Whale (TW) 3.0, the game-changing platform designed for DTC and eCommerce leaders.


Recommended:

  • Watch on YouTube
  • Read on Substack


Why is Decision-Making Key? As an eCommerce operator, your decisions are the most powerful tools to grow your brand. However, better decision-making requires visibility into better data. With Triple Whale, you get centralized access to your most important metrics – no more spreadsheets or platform-specific reporting that slows you down! Avoid Common Data Pitfalls Many brands interpret metrics like CPA and MER incorrectly, missing the bigger picture. I'll explain why you shouldn’t rely on just one metric to drive decisions. Instead, you’ll learn how to use Triple Whale’s comprehensive dashboards to make informed, data-driven choices. What is Triple Whale? If you’re hearing about it for the first time or tried it earlier and stopped, it’s time to take another look! I’ve been using Triple Whale since early 2024, and it has completely changed how I handle marketing and growth initiatives for a 7-figure DTC brand. Triple Whale is a unified data and AI platform with everything you need: centralized data, business intelligence, multi-touch attribution, AI assistance, and more. Getting Started with Triple Whale - Sign Up: Register and connect your store. - Integrate Your Platforms: Sync all your advertising channels for unified data. - Set Up Your Dashboards: Create customized dashboards to monitor daily and monthly KPIs. - Learn to Create Reports: Use their guides to build meaningful, actionable reports. What You’ll Learn in This Episode I’ll walk you through setting up 3 dashboards to support your decision-making: 1. Summary Page: Track finance metrics, Metrics Per Order, Metrics Per Customer 2. Monthly KPI Visualization: Get a big-picture view with a static dashboard. 3. Daily Core KPI Dashboard: Monitor daily metrics for agile decision-making. By setting up these dashboards, you’ll be equipped to make the best decisions for scaling your business. Remember, it’s not about relying on a single metric but understanding the entire data landscape. Don’t Miss Out! Learn how to make the most of your data with Triple Whale (TW) 3.0 – the platform that’s transforming DTC and eCommerce brands. Start optimizing your growth strategy today by watching this full setup guide! Subscribe for more insights and tips on eCommerce growth!

Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh
Are you tired of your ads not working? Are you struggling to drive growth for your business? Then "Ad-justing Your Strategy" with Sourav Ghosh is the podcast for you. With 15+ years of experience as a business consultant and 7+ years running an agency, Sourav shares DIY strategies to help you grow your business profitably. From optimizing your ads to e-commerce marketing and business strategy, the podcast covers a range of topics to help you understand what it takes to drive growth beyond just advertising. Tune in each week for practical tips and strategies you can implement right away.