Ep 26: Big Milk Returns: How to Differentiate Against Established Brands

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ed/19/b5/ed19b52c-8361-55af-e7c7-b9f55f69d007/mza_15714333957573219048.jpg/600x600bb.jpg

Ad-venturous

DTC Podcast Network

31 episodes

1 day ago

We see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we’re diving deep into our favorite (and least favorite 🌚) ads of all time to find out how they helped to shape today’s cultural landscape. Join Aves from Pilothouse as she continues to share the same tactical advice listeners love on All Killer, No Filler alongside new higher level conversations on brand strategy and creativity.

Marketing

Business

RSS

All content for Ad-venturous is the property of DTC Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43561390/43561390-1746121285835-1da5c5c0f6225.jpg

Ep 26: Big Milk Returns: How to Differentiate Against Established Brands

Ad-venturous

40 minutes 8 seconds

1 month ago

Ep 26: Big Milk Returns: How to Differentiate Against Established Brands

Big Milk is back. 🥛

In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants.

Using Oatly’s cheeky, copy-driven approach as a case study, she explores what it really takes to differentiate, from breaking category conventions and rethinking PDPs to using humor and design as your secret weapons.

If you’re fighting for attention in a space dominated by the “big guys,” this episode’s for you.

#DTC #MarketingPodcast #Adventurous #BrandStrategy #CreativeStrategy #Ecommerce #PerformanceMarketing #Advertising #DigitalMarketing #BrandBuilding #ChallengerBrands #AdCreative #MediaBuying #CRO #LandingPageOptimization #Oatly #CreativeTesting #ContentStrategy #MarketingTips #MarketingEducation #DTCMarketing

00:00 – Introduction: Why going up against legacy brands matters

02:30 – Oatly vs. Dairy Milk: Playful disruption done right

05:00 – Humor + Copy: Your most powerful differentiators

10:30 – Design and packaging as competitive advantage

13:00 – Landing pages that turn curiosity into customers

20:00 – Above-the-fold testing and CTA tweaks that drive results

31:00 – Pilothouse’s Warp Drive: Testing at scale

37:00 – Avery’s Q4 advice + final takeaways

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast