Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this episode, Avery breaks down how to build a real gifting strategy that goes beyond discounts and flash sales.
Learn how to:
If your ads are only focused on “the sale,” you’re missing one of the most powerful opportunities of the season.
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00:00 – Introduction: Why Gifting Deserves Its Own Strategy
04:00 – Mapping the Gifting Journey (Who’s Buying and Why)
10:00 – Turning Product USPs Into Thoughtful Gift Moments
15:00 – Building Gifting Creative That Converts
20:00 – Post-Click: Landing Pages and Checkout That Simplify Gifting
25:00 – Stop Making Gift Guides — Do This Instead
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