Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...
All content for Add To Cart: Australia’s eCommerce Show is the property of Nathan Bush and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...
How to Train the Machine: Lessons in Optimising for AI Search 568
Add To Cart: Australia’s eCommerce Show
12 minutes
2 weeks ago
How to Train the Machine: Lessons in Optimising for AI Search 568
While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results. Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer. In Today’s Playbook: How Shopify’s Knowledge ...
Add To Cart: Australia’s eCommerce Show
Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...
