Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...
All content for Add To Cart: Australia’s eCommerce Show is the property of Nathan Bush and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...
How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Add To Cart: Australia’s eCommerce Show
12 minutes
3 weeks ago
How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty. In Today’s Playbook: How Hello Clever is using real-time payments to powe...
Add To Cart: Australia’s eCommerce Show
Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...
