A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
Ep. 107 Inside Nexxen: Chance Johnson on Building a Smarter, More Transparent DSP
AdTechGod Pod
25 minutes
5 days ago
Ep. 107 Inside Nexxen: Chance Johnson on Building a Smarter, More Transparent DSP
In this episode, Chance Johnson, Chief Commercial Officer at Nexxen, joins AdTechGod to discuss how the company is reshaping the advertising landscape through trust, transparency, and innovation. From bridging the gap between buyers and sellers to empowering advertisers with interoperable tools, Chance shares insights on how Nexxen is helping redefine efficiency and collaboration in the ad tech industry.
Takeaways
Building trust and transparency is essential to bridge the gap between buyers and sellers in ad tech.
Nexxen’s interoperable platform enables collaboration and shared success across the ecosystem.
Clear insights and data-driven tools empower smarter, outcome-based decision-making.
In-housing ad tech provides control but brings high operational and financial demands.
White-glove client service sets Nexxen apart in delivering responsive, hands-on support.
SSPs play a vital strategic role beyond the “reseller” label in driving publisher value.
The outcomes era signals a smarter, more transparent, performance-focused industry.
Chapters
00:00 Chance Johnson joins the AdTechGod Pod and shares his journey to Nexxen.
03:30 Building trust and transparency between buyers and sellers.
06:40 How Nexxen empowers advertisers with interoperable tools.
09:00 Discussing the evolution of the web and convergence in ad tech.
11:30 Adapting to rapid change and leveraging new technology.
14:45 The pros and cons of brands in-housing their ad tech.
17:00 Nexxen’s white-glove service and client success approach.
19:15 The Trade Desk’s “reseller” label and its market impact.
23:10 The rise of outcome-based advertising and smarter KPIs.
24:40 Closing reflections on innovation and the future of ad tech.
Learn more about your ad choices. Visit megaphone.fm/adchoices
AdTechGod Pod
A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
