A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
Ep. 109 Building Advertible: Priti Ohri on Reinventing Native Ads and Leading with Purpose
AdTechGod Pod
25 minutes
3 days ago
Ep. 109 Building Advertible: Priti Ohri on Reinventing Native Ads and Leading with Purpose
AdTechGod speaks with Priti Ohri, Co-Founder and CEO of Advertible, about how she turned a layoff into a launchpad for innovation. From her early days at MTV Networks and LVMH to founding a company reshaping native advertising, Priti shares how Advertible simplifies native ad delivery for SSPs while improving user experience across formats and devices.
They discuss the challenges of building infrastructure in ad tech, the importance of community and representation, and how the industry’s next big transformation might come from agentic AI and automation.
Takeaways
Advertible streamlines native ad delivery with a plug-in solution for SSPs.
Priti’s path from luxury brands to ad tech highlights the power of data-driven creativity.
The startup journey demands resilience, community, and constant iteration.
Representation and visibility fuel empowerment across underrepresented founders.
Agentic AI could redefine how programmatic systems communicate and scale.
Chapters
00:00 Introduction and Priti’s Career Journey
02:00 From Viacom to Programmatic: Following the Data
05:00 Why Native Ads Still Matte
07:00 Building Advertible After Ericsson
09:00 Startup Challenges and Finding Product-Market Fit
12:00 The Role of Community and Support Systems
15:00 Female Founders and South Asian Representation
19:00 Agentic AI and the Future of Ad Tech
22:00 Final Thoughts and Advice for Founders
Learn more about your ad choices. Visit megaphone.fm/adchoices
AdTechGod Pod
A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
