A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
Ep. 110 From Spin off to Smart Auctions: Tal Shaked on Building Rise and the Future of Agentic Ad Tech
AdTechGod Pod
37 minutes
3 weeks ago
Ep. 110 From Spin off to Smart Auctions: Tal Shaked on Building Rise and the Future of Agentic Ad Tech
Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource’s IPO, why the team first focused on web video and display, and how their Smart Auction Management platform uses machine learning to optimize pricing and supply paths at massive scale. Tal also shares what AI driven search shifts mean for publishers, why traffic shaping is becoming a core differentiator, and where agentic advertising could take creative, buying, and ops workflows in 2026.
Takeaways
Rise spun out of IronSource, and starting on the web turned into an advantage.
SAM and traffic shaping are the core levers for auction and revenue lift.
AI search is cutting web traffic, forcing publishers to adapt fast.
Mobile monetization looks steadier, with upside in performance and commerce.
Agentic ads will automate busywork while keeping relationships central.
Chapters
00:00 Rise split from IronSource and made web first work.
19:10 SAM plus traffic shaping drive gains.
22:50 AI search is shrinking web traffic.
26:10 Mobile revenue is more stable.
31:00 Agentic ads automate tasks, relationships still win.
Learn more about your ad choices. Visit megaphone.fm/adchoices
AdTechGod Pod
A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
