A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
Ep. 115 Al Kallel, Founder and CEO of Nativeads.AI, on the Future of Native Advertising in the AI Era
AdTechGod Pod
21 minutes
2 days ago
Ep. 115 Al Kallel, Founder and CEO of Nativeads.AI, on the Future of Native Advertising in the AI Era
In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses the challenges of maintaining quality in AI-generated content and navigating privacy changes in the advertising landscape. He also highlights future trends in advertising and the potential of agentic commerce.
Takeaways
Al Kallel has over 20 years of experience in advertising technology.
The consumer experience in advertising has shifted significantly with the rise of mobile and streaming.
AI presents opportunities for creating native advertising experiences without compromising brand integrity.
Quality control is crucial when using AI for content generation.
Personalization in advertising requires deep collaboration between brands and publishers.
The advertising landscape is evolving with increasing privacy concerns and the decline of cookies.
Future advertising strategies must embrace agentic experiences to engage consumers effectively.
AI can help scale personalized advertising solutions for better engagement.
The shift to agentic commerce will vary across different product categories.
2026 and 2027 will see rapid advancements in advertising technology and consumer behavior.
Chapter
00:00 Introduction to Ad Tech and Al Kallel’s Background
02:32 Evolution of Consumer Experiences in Advertising
05:13 The Role of AI in Advertising
07:45 Quality Control in AI-Generated Content
10:10 Personalization and Data Collaboration in Advertising
12:53 Navigating Privacy Changes in Advertising
15:31 Future Trends in Advertising and Consumer Behavior
17:42 Agentic Commerce and Its Viability
Learn more about your ad choices. Visit megaphone.fm/adchoices
AdTechGod Pod
A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.
