Summary In this episode of the AdVenture podcast, Joie Roberts and Orkun from the customer growth team at BidX discuss essential strategies for maximizing advertising performance during the Black Friday and Cyber Monday sales period. They analyze last year's performance data, emphasizing the importance of timing, budgeting, and leveraging AI in advertising creatives. The conversation also covers effective deal strategies, budget allocation across different ad types, and the significance of da...
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Summary In this episode of the AdVenture podcast, Joie Roberts and Orkun from the customer growth team at BidX discuss essential strategies for maximizing advertising performance during the Black Friday and Cyber Monday sales period. They analyze last year's performance data, emphasizing the importance of timing, budgeting, and leveraging AI in advertising creatives. The conversation also covers effective deal strategies, budget allocation across different ad types, and the significance of da...
S2 E9 Part 2: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
AdVenture
25 minutes
8 months ago
S2 E9 Part 2: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
In this conversation, Joie Roberts and Jamie Davidson discuss the evolving landscape of selling on Amazon, emphasizing the critical role of AI tools and the Amazon Marketing Cloud (AMC) in enhancing seller strategies. They explore how AI can be leveraged for product development, advertising, and personalized shopping experiences, while also addressing the transition from B2C to B2B sales. The discussion highlights the importance of staying updated with technological advancements to maintain a...
AdVenture
Summary In this episode of the AdVenture podcast, Joie Roberts and Orkun from the customer growth team at BidX discuss essential strategies for maximizing advertising performance during the Black Friday and Cyber Monday sales period. They analyze last year's performance data, emphasizing the importance of timing, budgeting, and leveraging AI in advertising creatives. The conversation also covers effective deal strategies, budget allocation across different ad types, and the significance of da...
