Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
All content for Advertising in America is the property of Ryan Chute and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Advertising in America
42 minutes
8 months ago
Brand Ads: Brilliant Long Game or Bottom-Line Killer?
Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest spreadsheet like it’s a life preserver. In this episode of Advertising in America, the fellas crack open the great marketing mystery: Do brand ads actually work, or are they just smoke, mirrors, and Madison Avenue charm? Ryan, Mick, and Chris wade chin-deep into the murky waters of measurement, myth, and marketing madness. They expose why most d...
Advertising in America
Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
