Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
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Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
Help Wanted: Why Your Hiring Ads Suck (And What to Do About It)
Advertising in America
37 minutes
6 months ago
Help Wanted: Why Your Hiring Ads Suck (And What to Do About It)
Let’s be honest—most recruitment ads couldn’t convince a starving man to eat a sandwich. And it’s no surprise: they’re loaded with buzzwords, clichés, and desperate “competitive salary” nonsense. In this episode of Advertising in America, Mick, Chris, and Ryan tear into the sad state of hiring ads and explain why the real problem isn’t the job market—it’s your messaging. Episode Highlights: Why no one believes your “fast-paced environment” garbageHow to write ads that attract the right people...
Advertising in America
Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
