Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
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Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
You’re Not a Professor—So Why Do Your Ads Sound Like a Lecture?
Advertising in America
28 minutes
7 months ago
You’re Not a Professor—So Why Do Your Ads Sound Like a Lecture?
Step aside, Professor— your marketing plan isn’t a TED Talk. In this episode of Advertising in America, we put the kibosh on one of the most persistent myths in business: that your ad should "educate the consumer." Spoiler alert: If your audience walks away from your ad knowing more about your product but still doesn’t want it, you’ve failed, sweetheart. Ryan, Mick, and Chris roll up their sleeves and take the scalpel to feature-heavy, fact-laden ads that bore instead of sell. You’ll he...
Advertising in America
Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry...
