Does the agency business model need to be reimagined? With Michael Farmer

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Advertising: Who Cares?

The Drum

8 episodes

7 months ago

Media veterans Brian Jacobs and Nick Manning are on a mission to help the advertising business help itself. Diagnosing wide-spread problems from recruitment to adtech confusion, their movement aims to bring together the smartest thinking in the biz to start turning the ship. In this mini-series Brian and Nick are joined by some of those luminaries to chart the course out of the bog.

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Marketing

Business

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Does the agency business model need to be reimagined? With Michael Farmer

Advertising: Who Cares?

30 minutes 53 seconds

7 months ago

Does the agency business model need to be reimagined? With Michael Farmer

There's perhaps no-one in the world who's thought more about advertising agency business models than Michael Farmer. He quite literally wrote the book on the subject, with Madison Avenue Manslaughter and its recent sequel Madison Avenue Makeover. Today, we talk to Michael about what he sees ahead for the agency world.

Hosted on Acast. See acast.com/privacy for more information.