Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media

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Advertising: Who Cares?

The Drum

8 episodes

7 months ago

Media veterans Brian Jacobs and Nick Manning are on a mission to help the advertising business help itself. Diagnosing wide-spread problems from recruitment to adtech confusion, their movement aims to bring together the smartest thinking in the biz to start turning the ship. In this mini-series Brian and Nick are joined by some of those luminaries to chart the course out of the bog.

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Marketing

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media

Advertising: Who Cares?

30 minutes 5 seconds

8 months ago

Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media

In the world of media, the last few decades have seen an explosion of channels, formats and suppliers. Making sense of all that is the job of planners, including specialist 'communications planners' like Sally Weavers of Craft Media. But what does planning even look like in a world of infinite media possibilities?

Hosted on Acast. See acast.com/privacy for more information.