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AEC Marketing for Principals
Katie Cash and Judy Sparks
90 episodes
1 week ago
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, President and Founder of Signature Analytics (now with Citrin Cooperman), to explore how AEC leaders can better align sales, marketing, and finance for intentional growth. Together, they discuss how to define success, set measurable KPIs, and build budgets from the ground up rather than relying on projections that lack real data. Jason ...
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Marketing
Business,
Government
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All content for AEC Marketing for Principals is the property of Katie Cash and Judy Sparks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, President and Founder of Signature Analytics (now with Citrin Cooperman), to explore how AEC leaders can better align sales, marketing, and finance for intentional growth. Together, they discuss how to define success, set measurable KPIs, and build budgets from the ground up rather than relying on projections that lack real data. Jason ...
Show more...
Marketing
Business,
Government
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Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method
AEC Marketing for Principals
36 minutes
1 year ago
Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method
Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market. Join Katie in this episode as she sits down with Stu Haney, Management Consultant of AEC OPS to talk about his innovative BOSS method. They’ll talk about the importance of respectful talent acquisition, implementing structured systems, and recognizing operational shortcomings. Get the insights and practical strategies you need to create a positive workplace...
AEC Marketing for Principals
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms. Katie Cash sits down with Jason Kruger, President and Founder of Signature Analytics (now with Citrin Cooperman), to explore how AEC leaders can better align sales, marketing, and finance for intentional growth. Together, they discuss how to define success, set measurable KPIs, and build budgets from the ground up rather than relying on projections that lack real data. Jason ...