SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices. 

Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in aesthetics. Find out why conversational, multimedia content now matters more than keyword-stuffed blogs.
 
Chad and Robin also cover lead management, automation, and CRM tools, showing how smart practices combine technology with a human touch to attract patients and keep them loyal.

Recorded live at the ASPS Annual Meeting in New Orleans.

About Chad Erickson

Since 1999, Chad has consulted thousands of clients on the best marketing strategies for their business. He has founded several marketing companies and is one of the owners at MyAdvice. Chad has a proven record of raising capital, acquiring companies and developing strategic alliances within the industry. He is also a faculty member for many of the top medical & dental conferences.

Learn more about MyAdvice

Connect with Chad on LinkedIn

Guest
Chad Erickson, VP, Sales + Strategy
MyAdvice

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City