In this episode, Rory speaks with Phil Whitman, President and CEO of Whitman Advisory, one of the leading advisory organizations serving CPA firms nationwide. Phil shares how his firm evolved from succession and M&A consulting into a multi-service advisory platform helping firms improve profitability, recruit talent, and prepare for the what comes next in the world of accounting. He explains how private equity has reshaped the accounting profession, what firms can learn from early deals like EisnerAmper, Citrin Cooperman, and Cherry Bekaert, and why 2026 could be “the year of the tuck-in.” Phil also outlines the four keys to building a world-class firm—communication, trust, partner alignment, and accountability—and why culture and capital structure matter as much as multiples. Want to know how CPAs can position their firms to attract investment, grow through acquisition, and thrive in the age of private equity? Find out in this conversation with Phil Whitman.