For your marketing to work, you must correctly identify your target market, because without this you will just be setting money on fire. because there will be no conversion whatsoever.
Understanding who your audience is and what they want is always done first because then it can also help you when developing your other brand strategy elements like your Differentiator, Positioning Strategy, Positioning Statement, Brand Personality & Archetype, Brand Voice & Language, Messaging Framework, Storytelling Framework, Brand Identity System, Brand Expression and Experience
In this episode Sharon will be talking about these topics:
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