Obi Asika is one of Nigeria’s leading creative sector voices, recognised internationally for his role in the growth of the country’s music sector, and as the executive producer on hit shows such as Big Brother Nigeria, Dragons Den Nigeria, and The Apprentice Africa.

Here, in the second episode of the ASP podcast, he talks to us about the origins of the Africa Soft Power movement, investment in creativity, and efforts to upskill the next generation of African entrepreneurs.