In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
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In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
Jennifer Bruno Smith on Marketing Strategies for Photographers to Grow Their Business
After the Shoot - A Photography Podcast
26 minutes
1 year ago
Jennifer Bruno Smith on Marketing Strategies for Photographers to Grow Their Business
In the first episode of After the Shoot's Season 2, our host Justin Benson talks to Jennifer Bruno Smith who reveals powerful marketing strategies for photographers looking to grow their business.She shares insights on diversifying marketing efforts, optimizing email automation, and leveraging retargeting ads. Jennifer discusses the importance of authenticity in marketing and how her Mastermind course has helped photographers from various genres achieve success.Tune in for practical tips and ...
After the Shoot - A Photography Podcast
In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
