In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
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In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
Behind every photographer is a story. And on After the Shoot, we go behind the lens to uncover the stories of some of the biggest in the photography industry.In Season 1, we will speak to inspirational photographers like Cassidy Lynne, Sam Hurd, Victor Lax, and more. We’ll dive into their career journeys, understand how to grow a photography business, and share the tips, ticks, and hacks that helped them get where they are.So join your host Justin Benson (professional photographer & co-fo...
After the Shoot - A Photography Podcast
In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
