In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
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In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
Why Clients Pay the Premium to Get Photographed by Lilly Red
After the Shoot - A Photography Podcast
18 minutes
1 year ago
Why Clients Pay the Premium to Get Photographed by Lilly Red
If there’s one thing about Lilly Red, it’s that she’s unapologetically herself. And that’s really what her clients want when they book with her.Join us as Lilly shares her transition from photographing cakes to capturing weddings, her challenges as an artist, and how she embraced her uniqueness as a photographer.We talk about how Lilly’s individuality and style have attracted a global clientele, particularly Americans seeking an Italian wedding experience, and also go into how she created her...
After the Shoot - A Photography Podcast
In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing...
