Discover how innovative drip irrigation technologies are transforming water management and boosting efficiency in farming. Mike Hemman, Netafim Senior Vice President of North America, shares his journey from crop protection to leading irrigation solutions, highlighting the challenges and opportunities in modern agriculture. Tune in to explore the future of precision farming and the vital role of water conservation across the globe.
***
Show Notes:
Ag Solutions Network Socials:
https://www.agsolutionsnetwork.com/agemergepodcast
https://www.facebook.com/ASN.farm
https://www.linkedin.com/company/agsolutionsnetwork
https://twitter.com/POWER2GRO
https://www.instagram.com/agsolutionsnetwork/
Ag Solutions Network website:
https://www.agsolutionsnetwork.com/
Click to watch or listen and as always, let us know if you have any questions or guest ideas by emailing contactus@agsolutionsnetwork.com.
Chapters:
00:00:00 - Introduction to Drip Irrigation
00:06:00 - Mike Hemman's Journey
00:12:00 - Innovative Irrigation Solutions
00:18:00 - Water Conservation and Efficiency
00:24:00 - Future of Precision Farming
00:30:00 - Challenges in Water Management
00:36:00 - The Role of Technology in Agriculture
00:42:00 - Sustainable Farming Practices
00:48:00 - Netafim's Global Impact
00:54:00 - Closing Thoughts and Future Outlook
*** ***
Introducing the Ag Modernization Fund
Water basins are strained across the nation, and while modern irrigation remains one of the fastest and most proven ways to improve water use efficiency, many farmers still face barriers to accessing the financing for installing the latest systems.
To address this challenge, Orbia, Netafim USA along with California Water Resilience Initiative (CWRI), launched the Ag Modernization Fund, a first-of-its-kind investment vehicle that pools private-sector capital to directly fund irrigation upgrades for growers.
Backed by Keurig Dr Pepper, Gilead Sciences, and General Mills, the fund closed in 2025 with $300,000, already supporting five farms spanning 200 acres. These projects, to be completed within the year, are projected to reduce water use by 491 acre-feet — nearly 159 million gallons annually, enough to fill 241 Olympic-sized pools.
This fund is also listed on the UN-backed CEO Water Mandate’s Water Action Hub, aligning with global sustainability goals to address water stress across 100 priority basins worldwide — 8 of which are in the United States.
About Our Guest:
Mike Hemman - SVP, Netafim North America Division
Mike joined Netafim, Orbia Precision Agriculture business, in 2019 as the President of Netafim USA and was promoted to Senior Vice President of North America in 2024. He has been instrumental in driving strategic growth and expanding profit margins through innovative market strategies, customer segmentation, product lifecycle management, and improvements in supply chain and manufacturing efficiencies.
With multiple decades of experience in the crop protection and seed industry, Mike has held key commercial leadership positions at DuPont, Corteva, and Pioneer Seed. His extensive background in biologicals, fertility, crop protection, seed, and irrigation give him a unique cross-sector perspective on the agricultural industry.
Mike holds a Bachelor of Science degree in Plant Science from California State University, Fresno, where he also pursued Master of Science coursework in agronomy. He is currently a member of the Executive Board of the Irrigation Association and has previously served on the boards of the Agricultural Retailers Association, Western Plant Health Association, and California Association of Pest Control Advisers.
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Discover how innovative drip irrigation technologies are transforming water management and boosting efficiency in farming. Mike Hemman, Netafim Senior Vice President of North America, shares his journey from crop protection to leading irrigation solutions, highlighting the challenges and opportunities in modern agriculture. Tune in to explore the future of precision farming and the vital role of water conservation across the globe.
***
Show Notes:
Ag Solutions Network Socials:
https://www.agsolutionsnetwork.com/agemergepodcast
https://www.facebook.com/ASN.farm
https://www.linkedin.com/company/agsolutionsnetwork
https://twitter.com/POWER2GRO
https://www.instagram.com/agsolutionsnetwork/
Ag Solutions Network website:
https://www.agsolutionsnetwork.com/
Click to watch or listen and as always, let us know if you have any questions or guest ideas by emailing contactus@agsolutionsnetwork.com.
Chapters:
00:00:00 - Introduction to Drip Irrigation
00:06:00 - Mike Hemman's Journey
00:12:00 - Innovative Irrigation Solutions
00:18:00 - Water Conservation and Efficiency
00:24:00 - Future of Precision Farming
00:30:00 - Challenges in Water Management
00:36:00 - The Role of Technology in Agriculture
00:42:00 - Sustainable Farming Practices
00:48:00 - Netafim's Global Impact
00:54:00 - Closing Thoughts and Future Outlook
*** ***
Introducing the Ag Modernization Fund
Water basins are strained across the nation, and while modern irrigation remains one of the fastest and most proven ways to improve water use efficiency, many farmers still face barriers to accessing the financing for installing the latest systems.
To address this challenge, Orbia, Netafim USA along with California Water Resilience Initiative (CWRI), launched the Ag Modernization Fund, a first-of-its-kind investment vehicle that pools private-sector capital to directly fund irrigation upgrades for growers.
Backed by Keurig Dr Pepper, Gilead Sciences, and General Mills, the fund closed in 2025 with $300,000, already supporting five farms spanning 200 acres. These projects, to be completed within the year, are projected to reduce water use by 491 acre-feet — nearly 159 million gallons annually, enough to fill 241 Olympic-sized pools.
This fund is also listed on the UN-backed CEO Water Mandate’s Water Action Hub, aligning with global sustainability goals to address water stress across 100 priority basins worldwide — 8 of which are in the United States.
About Our Guest:
Mike Hemman - SVP, Netafim North America Division
Mike joined Netafim, Orbia Precision Agriculture business, in 2019 as the President of Netafim USA and was promoted to Senior Vice President of North America in 2024. He has been instrumental in driving strategic growth and expanding profit margins through innovative market strategies, customer segmentation, product lifecycle management, and improvements in supply chain and manufacturing efficiencies.
With multiple decades of experience in the crop protection and seed industry, Mike has held key commercial leadership positions at DuPont, Corteva, and Pioneer Seed. His extensive background in biologicals, fertility, crop protection, seed, and irrigation give him a unique cross-sector perspective on the agricultural industry.
Mike holds a Bachelor of Science degree in Plant Science from California State University, Fresno, where he also pursued Master of Science coursework in agronomy. He is currently a member of the Executive Board of the Irrigation Association and has previously served on the boards of the Agricultural Retailers Association, Western Plant Health Association, and California Association of Pest Control Advisers.
161 AgEmerge Podcast with Brad Downing - Cross Creek Ag Solutions
Ag Emerge Podcast
1 hour 16 minutes 16 seconds
6 months ago
161 AgEmerge Podcast with Brad Downing - Cross Creek Ag Solutions
Brad Downing is the President and owner of Cross Creek Ag Solutions in Greentown, Indiana. Brad has committed to understanding the “why” behind farming practices. He and his team work to facilitate collaboration and education, helping farmers navigate the complexities of soil health, weather, and sustainable growth. He and Monte dig into the why and the how when it comes to implementation and adoption.
Brad grew up immersed in his family’s farm, cultivating a deep passion for agriculture alongside sports. Brad’s career began in the seed industry, where he spent nearly 14 years with Beck’s Hybrids, rising to district sales manager and leading the farm business team.
His entrepreneurial drive led him to launch Cross Creek Farms in 2014, farming collaboratively with a neighbor, and Cross Creek Ag Solutions in 2017, a dealership focused initially on seed. Over time, his farm evolved into a research hub, testing bio-nutritional products to uncover what truly works for farmers.
Today, Cross Creek distributes innovative products across 11 states and offering custom application, seed, and trucking services. Brad fosters collaboration and education, helping farmers navigate the complexities of soil health, weather, and sustainable growth. Alongside Marcia and a dedicated team, he continues to innovate, ensuring Cross Creek remains a trusted partner for farmers seeking data-driven, practical solutions.
Cross Creek Ag Website: https://crosscreekag.com
ACRES U.S.A. Farm Weird Event at Jason Mauck farm in Indiana
Link: https://conference.eco-ag.com/farmweird
And if you’d like to learn more about the soil health systems that we are passionate about, check out our website at asn.farm, and there you can click on links to follow us on Facebook, Instagram, LinkedIn, X, and YouTube. There’s a lot of great things happening and always something to learn.
Let us know if you have any questions or guest ideas by emailing kim@asn.farm.
Ag Emerge Podcast
Discover how innovative drip irrigation technologies are transforming water management and boosting efficiency in farming. Mike Hemman, Netafim Senior Vice President of North America, shares his journey from crop protection to leading irrigation solutions, highlighting the challenges and opportunities in modern agriculture. Tune in to explore the future of precision farming and the vital role of water conservation across the globe.
***
Show Notes:
Ag Solutions Network Socials:
https://www.agsolutionsnetwork.com/agemergepodcast
https://www.facebook.com/ASN.farm
https://www.linkedin.com/company/agsolutionsnetwork
https://twitter.com/POWER2GRO
https://www.instagram.com/agsolutionsnetwork/
Ag Solutions Network website:
https://www.agsolutionsnetwork.com/
Click to watch or listen and as always, let us know if you have any questions or guest ideas by emailing contactus@agsolutionsnetwork.com.
Chapters:
00:00:00 - Introduction to Drip Irrigation
00:06:00 - Mike Hemman's Journey
00:12:00 - Innovative Irrigation Solutions
00:18:00 - Water Conservation and Efficiency
00:24:00 - Future of Precision Farming
00:30:00 - Challenges in Water Management
00:36:00 - The Role of Technology in Agriculture
00:42:00 - Sustainable Farming Practices
00:48:00 - Netafim's Global Impact
00:54:00 - Closing Thoughts and Future Outlook
*** ***
Introducing the Ag Modernization Fund
Water basins are strained across the nation, and while modern irrigation remains one of the fastest and most proven ways to improve water use efficiency, many farmers still face barriers to accessing the financing for installing the latest systems.
To address this challenge, Orbia, Netafim USA along with California Water Resilience Initiative (CWRI), launched the Ag Modernization Fund, a first-of-its-kind investment vehicle that pools private-sector capital to directly fund irrigation upgrades for growers.
Backed by Keurig Dr Pepper, Gilead Sciences, and General Mills, the fund closed in 2025 with $300,000, already supporting five farms spanning 200 acres. These projects, to be completed within the year, are projected to reduce water use by 491 acre-feet — nearly 159 million gallons annually, enough to fill 241 Olympic-sized pools.
This fund is also listed on the UN-backed CEO Water Mandate’s Water Action Hub, aligning with global sustainability goals to address water stress across 100 priority basins worldwide — 8 of which are in the United States.
About Our Guest:
Mike Hemman - SVP, Netafim North America Division
Mike joined Netafim, Orbia Precision Agriculture business, in 2019 as the President of Netafim USA and was promoted to Senior Vice President of North America in 2024. He has been instrumental in driving strategic growth and expanding profit margins through innovative market strategies, customer segmentation, product lifecycle management, and improvements in supply chain and manufacturing efficiencies.
With multiple decades of experience in the crop protection and seed industry, Mike has held key commercial leadership positions at DuPont, Corteva, and Pioneer Seed. His extensive background in biologicals, fertility, crop protection, seed, and irrigation give him a unique cross-sector perspective on the agricultural industry.
Mike holds a Bachelor of Science degree in Plant Science from California State University, Fresno, where he also pursued Master of Science coursework in agronomy. He is currently a member of the Executive Board of the Irrigation Association and has previously served on the boards of the Agricultural Retailers Association, Western Plant Health Association, and California Association of Pest Control Advisers.