Hey guys welcome back to another episode of the Ag Outliers Podcast. Today we are covering the rise (before the fall) of International Harvester. They were once THE tractor, combine and heavy duty truck manufacturer of the century. Before John Deere become the giant it was today, there was International Harvester that dominated the agriculture equipment space. So what happened? How did they rise to the top? And how did they fall into but a name sake for another company to buy?
Find out today how International rose to power.
Enjoy.
Primary Source: https://archive.org/details/corporatetragedy00mars/mode/2up
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