Marc Eden interviews Zachariah Hildenbrand Ph.D. about his experience as a technical expert in the cannabis industry since 2015. Where’s all the cutting edge cannabis + hemp research out there? Ask Zachariah Hildenbrand, Research Professor at The University of Texas and Director at Curtis Mathes Lighting Group. Zachariah is originally from British Columbia, but he started his career in the cannabis industry in Arizona. Currently he lives in Texas where he’s been part of cutting edge cannabis lighting R&D, and the discovery of the new unique hemp genetic, “Cattail Grape” which yields 1/4 - 1/2 lb per sq. foot in just 8 weeks. If you’re curious or passionate about cannabis and hemp genetics, cannabis lighting science + studies, or cutting edge cannabis education — this episode will take your knowledge to the next level. Zachariah’s recent lighting studies have been focused on manipulating genetics and they are loaded with ground-breaking results. Besides an in-depth talk about lighting studies, Zachariah also talks about making data-driven decisions, his critique of the dispensary shopping experience, the colors of cannabis, cannabis flavonoids, terpenes, and cannabinoids, as well as cannabis breeding, auto-flowers, new frontiers for cannabis medicine, and the failures of US hemp farming. Tune in and blast off into cannabis cultivation, science and technology this 2021!