In this episode, Drew offers a transparent look at what goes into preparing True Form's annual Black Friday promotion — from managing inventory and forecasting demand to navigating the realities of running a small, independent wellness company.

He explains why this year's bundles were created the way they were, how inventory cycles impact timing, and why transparency with the community matters more than ever. You'll also hear how collagen production works behind the scenes, why preorder windows exist, and what it really takes to keep high-quality Canadian-made products in stock.

If you've ever wondered what happens on the business side of True Form — or why your support makes such a meaningful impact — this episode gives you an inside look.