On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the common practice among small agencies of relying solely on referrals for business, which may not be sufficient in the long term. They emphasize the importance of marketing to generate leads and grow your business. The guys also examine how to increase your business’s valuation for future resale.

Takeaways:

• Relying solely on referrals may not be sufficient.
• Marketing activities are essential for business growth.
• Generating leads is crucial for selling.
• A proactive marketing approach can enhance visibility.
• Building a brand requires more than just referrals.
• Effective marketing can lead to sustainable growth.
• Understanding the market is key for small agencies.
• Diversifying lead sources can mitigate risks.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe