Join us as we sit down with top agency executives to uncover the secrets behind their success and explore how they’re navigating the ever-evolving advertising landscape. From innovative strategies to emerging trends, each episode offers invaluable insights into what it takes to thrive in today’s competitive market.
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Join us as we sit down with top agency executives to uncover the secrets behind their success and explore how they’re navigating the ever-evolving advertising landscape. From innovative strategies to emerging trends, each episode offers invaluable insights into what it takes to thrive in today’s competitive market.
Imagining the Future: How Creativity Powers B2B Strategy at The Frameworks
Agency Alchemy
24 minutes 1 second
7 months ago
Imagining the Future: How Creativity Powers B2B Strategy at The Frameworks
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In this episode, we sit down with James Trowman, Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an employee-owned business. James shares how imagination and creativity drive real business transformation—from branding and content strategy to AI-powered tools. He explores the four pillars of imaginative organizations, how B2B marketers can humanize complex offerings, and why risk-taking, collaboration, and leadership buy-in are key to future-proofing your business.<br />
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Plus, hear how The Frameworks is leveraging AI not just to boost creative output, but to build smarter, more personalized client experiences. If you’re a business leader ready to think beyond the now, this one’s for you.<br />
Agency Alchemy
Join us as we sit down with top agency executives to uncover the secrets behind their success and explore how they’re navigating the ever-evolving advertising landscape. From innovative strategies to emerging trends, each episode offers invaluable insights into what it takes to thrive in today’s competitive market.
