In this episode of the Agency Rocket Show, Liz and Chelsea explain the phase where websites finally start taking shape: before the visuals, before the colors, before anyone gets distracted by “Can we make the buttons rounder?”   We break down the two-step magic of our process, built from years in the industry: 1. The Interactive Mood Board, where we mine for client taste, gather inspiration across industries, and intentionally include a few designs clients will absolutely hate. 2. The Wireframe Phase, aka the blueprint, skeleton, framework, bones… whatever you want to call it. It’s the non-sexy, extremely important step where content, flow, hierarchy, functionality, and UX all lock into place.   No colors, no fonts, no flourishes. Just pure structure, clarity, and strategic thinking.   We also discuss why this phase prevents project blowups, how it eliminates surprise edits later, and why clients understand their own website better when they can’t get distracted by the pretty stuff yet.   If you’ve ever wondered how the pros design websites that feel intentional, aligned, and on the mark, this is the episode for you.