What does it take to build a thriving creative agency while prioritizing people? In this episode of Agents of Change, Danielle O’Neil sits down with Mac, co-founder of dash, to discuss the journey from scrappy beginnings to creating a sustainable, people-first culture. Mac shares how a wake-up call in 2021 pushed dash to invest in HR systems, transparent communication, and structured career growth paths. From defining salary bands to implementing tools like 15Five, Mac walks us through the tangible steps that transformed their agency culture. He also opens up about the challenges of change, the importance of trust, and why over 80% of dash’s business comes from relationships. Plus, get a sneak peek into the dash Bash, an inclusive motion design event that’s redefining what it means to build community in the creative industry. Learn more about Dash Bash 2025: www.dashbash.net Show Notes: 0:00 Welcome and intro to Agents of Change 1:15 Mac’s journey from animator to agency owner 6:45 The pivotal moment that transformed Dash’s culture 13:30 Building HR systems for small teams 20:10 Why investing in people drives business success 28:45 Dash Bash: A celebration of creativity and inclusion Whether you’re an agency leader, creative professional, or simply curious about the intersection of business and culture, this episode is packed with actionable insights. Don’t forget to like, comment, and subscribe for more conversations on the future of B2B marketing!