Biggest Roadblocks to Transformation Whether you're a Scrum Master, product owner, team lead, or Agile coach, you’ve probably experienced that moment when you introduce a new process, tool, or idea — and are met with hesitation, doubt, or even outright pushback. Why does this happen? And more importantly, what can you do about it? In this episode, we’re unpacking the psychology behind change resistance — from fear of the unknown to lack of executive support — and I’ll walk you through a powerful 3-step model that helps you identify where someone is stuck and how to guide them forward. You’ll learn how to: ✨ Spot the real reasons behind resistance (it's not always what it seems), ✨ Build awareness, create desire, and foster ability in your team, ✨ Use practical, real-world strategies to turn skeptics into supporters. By the end, you’ll have a toolkit of actionable tactics to reduce friction and inspire momentum, even in the most change-resistant environments. So if you’re leading change, managing growth, or just trying to push your team in a better direction, this one’s for you. Let’s make change feel a little less scary, and a lot more possible. Timeline 00:19 Have You Ever Faced Resistance? 00:35 Why Change Feels So Hard 01:04 Episode Roadmap 01:54 Common Causes of Resistance 04:15 The ADA Model: Awareness, Desire, Ability 05:35 Stage 1: Building Awareness 06:59 Stage 2: Creating Desire 08:42 Stage 3: Developing Ability 10:12 Recap: Strategy Meets Psychology 11:10 Take Action: Plant A Seed Today Invitation | Consultancy Now I provide free, 1-1 online consulting service. If you have any agile related problems or project management issues, please reserve a web call with me. I would answer your questions as possible as I could. 👉 Book now: https://calendly.com/uragilecoach/consulting Follow me on other platforms for further updates. 🌟 Substack: https://reurl.cc/04G7yx 🌟 Youtube: https://reurl.cc/8D1x94 🌟 Medium: https://reurl.cc/eXxrnK 🌟 LinkedIn: https://ssur.cc/pgjLNGN 🌟 Podcast: https://reurl.cc/6N284V 🌟 Instagram: https://reurl.cc/8qGkZd -- Hosting provided by SoundOn