I speak with Mike Elias and James Ellis of IdeaMarket.io, who are building out a market for attention-worthiness. IdeaMarket is a peer-to-peer zeitgeist management system with a mission to replace corporate media as the public’s arbiter of credibility. The core idea is to apply a risk-management approach to sensemaking and public discourse. Visit https://ideamarket.io/ to learn more. Mike Elias is the CEO/Founder, a philosopher, entrepreneur, blues musician, cartoonist, writer. James Ellis is a writer, philosopher, podcaster, investor, and one of IdeaMarket's earliest employees.