GDPR and AI Regulation for Marketers

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Ahead of the Game

Digital Marketing Institute

129 episodes

2 weeks ago

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast

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GDPR and AI Regulation for Marketers

Ahead of the Game

52 minutes 55 seconds

1 month ago

GDPR and AI Regulation for Marketers

Finding it difficult to navigate the changing landscape of data protection? In this episode of the DMI podcast, host Will Francis speaks with Steven Roberts, Group Head of Marketing at Griffith College, Chartered Director, certified Data Protection Officer, and long-time marketing leader. Steven demystifies GDPR, AI governance, and the rapidly evolving regulatory environment that marketers must now navigate.

Steven explains how GDPR enforcement has matured, why AI has created a new layer of complexity, and how businesses can balance innovation with compliance. He breaks down the EU AI Act, its risk-based structure, and its implications for organizations inside and outside the EU.

Steven also shares practical guidance for building internal AI policies, tackling “shadow AI,” reducing data breach risks, and supporting teams with training and clear governance.

For an even deeper look into how businesses can ensure data protection compliance, check out Steven’s book, Data Protection for Business: Compliance, Governance, Reputation and Trust.

Steven’s Top 3 Tips

Build data protection into projects from the start, using tools like Data Protection Impact Assessments to uncover risks early.
Invest in regular staff training to avoid common mistakes caused by human error.
Balance compliance with business performance by setting clear policies, understanding your risk appetite, and iterating your AI governance over time.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.

And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!

Timestamps

01:29 – AI’s impact on GDPR & the explosion of new global privacy laws

03:26 – Is GDPR the global gold standard?

05:04 – GDPR enforcement today: Who gets fined and why

07:09 – Cultural attitudes toward data: EU vs. US

08:51 – The EU AI Act explained: Risk tiers, guardrails & human oversight

10:48 – What businesses must do: DPIAs, fundamental rights assessments & more

13:38 – Shadow AI, risk appetite & internal governance challenges

17:10 – Should you upload company data to ChatGPT?

20:40 – How the AI Act affects countries outside the EU

24:47 – Will privacy improve over time?

28:45 – What teams can do now: Tools, processes & data audits

33:49 – Data enrichment tools: targeting vs. Legality

36:47 – Will anyone actually check your data practices?

40:06 – Steven’s top tips for navigating GDPR & AI