Make a Podcast for your Brand

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Ahead of the Game

Digital Marketing Institute

128 episodes

1 week ago

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast

Marketing

Business

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All content for Ahead of the Game is the property of Digital Marketing Institute and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Make a Podcast for your Brand

Ahead of the Game

1 hour 1 minute 2 seconds

11 months ago

Make a Podcast for your Brand

Want to know how to get your own podcast up and running as part of your branding strategy? This week, host ⁠Will Francis⁠ is joined by Harry Morton, founder of top podcasting agency Lower Street, who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience.

This episode is adapted from Harry's webinar with the DMI which you can watch in full on our library.

3 top podcasting tips from Harry.

Really understand what your audience wants.
Be creatively brave.
And, remember - when it comes to measuring success a download is not a listen!

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠website⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠Join for free today⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!