The Beauty of DTC Marketing

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Ahead of the Game

Digital Marketing Institute

128 episodes

1 week ago

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast

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The Beauty of DTC Marketing

Ahead of the Game

46 minutes 38 seconds

11 months ago

The Beauty of DTC Marketing

Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis⁠⁠⁠ chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today.

3 top tips from Nikki:

Don't overlook Reddit - it's an efficient ad platform reaching audiences who aren't on traditional social media
Focus on Marketing Efficiency Ratio (MER) instead of ROAS to better understand overall campaign performance
Use programmatic native advertising to appear alongside relevant articles where your audience is already engaged.

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