AI-Powered Marketing

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AI Business Boost

Ekkehard Schmider

5 episodes

3 months ago

AI Business Boost is a podcast that delves into the transformative impact of artificial intelligence on modern business practices. Each episode features engaging discussions between a human host and an AI co-host, offering diverse perspectives on topics such as marketing, branding, sales, and business development. Listeners will gain valuable insights into how AI is reshaping industries, enhancing customer experiences, and driving innovation. Whether you’re a seasoned professional or an aspiring entrepreneur, this podcast provides the knowledge and tools to navigate and thrive in the evolving business landscape.

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All content for AI Business Boost is the property of Ekkehard Schmider and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Business

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AI-Powered Marketing

AI Business Boost

17 minutes 48 seconds

1 year ago

AI-Powered Marketing

In this episode of AI Business Boost, we’re diving headfirst into the world of AI-driven marketing strategies. Join me, Ekkehard, and my co-host Samantha as we unpack the essentials of building a digital marketing plan that doesn’t just work – it practically runs itself! From setting clear goals to leveraging the power of personalization, automation, and analytics, we guide you step-by-step through the elements that turn a regular strategy into a powerful AI-enhanced blueprint for success. Plus, we explore insights from marketing legends like Neil Patel and David Ogilvy, bringing a bit of timeless wisdom to your modern toolkit.

Whether you’re curious about using AI to understand your audience or eager to find out how automation can streamline your campaigns, this episode has you covered. And of course, we’ll share real-world success stories from brands like Coca-Cola, Netflix, and Glossier, showcasing how AI-driven marketing is revolutionizing customer engagement. Tune in to learn how you can bring the latest AI tools to your own marketing strategy and make a lasting impact.

Episode Highlights

[1:30] – Setting goals: Why defining clear objectives is the foundation of any successful marketing strategy.

[5:45] – Understanding your audience, using AI tools like Google Analytics to gather in-depth insights.

[10:12] – Crafting personalized content that resonates, with tools like Persado for emotionally targeted messaging.

[15:30] – The power of automation: Streamlining tasks with tools like Marketo and ActiveCampaign.

[20:55] – Using AI for SEO success: Keywords, rankings, and insights with Ahrefs and SEMrush.

[27:40] – Real-life examples from Coca-Cola, Netflix, and Glossier: How top brands leverage AI for effective engagement.

[33:15] – Key steps to building your own AI-enhanced marketing strategy.

Links & Resources

•Google Analytics – Essential for audience insights.

•HubSpot – Ideal for automation and CRM.

•Dynamic Yield – For personalized content.

•Marketo – A powerful marketing automation platform.

•Intercom – AI-powered chatbots for customer engagement.

•Ahrefs – For SEO analysis and keyword research.

If you enjoyed this episode, please rate, follow, and share AI Business Boost! We appreciate your support and can’t wait to bring you more insights on harnessing AI for impactful marketing.

Hosted on Acast. See acast.com/privacy for more information.