In this episode of the AI Chronicles podcast, host Kyle James speaks with Kristi Broom, co-founder of Rising Tide Cooperative, about the integration of AI in business. They discuss the challenges and solutions of implementing AI, the importance of human-AI collaboration, and how AI can enhance marketing and messaging. Kristi shares insights on transforming work through AI, the mindset shift required for successful adoption, and the future initiatives of Rising Tide. The conversation emphasizes the need for effective change management and the potential of AI to free up time for more meaningful work.   Links:   Rising Tide Cooperative: risingtidecooperative.com   GPT Trainer: Automate anything with AI -> gpt-trainer.com   Key Moments: Rising Tide Cooperative focuses on the intersection of AI and human skills. AI can optimize workflows but still requires human judgment. The name 'Rising Tide' symbolizes collaborative success in AI adoption. AI implementation began with simple chatbots and evolved to broader applications. Marketing and messaging have seen the most significant impact from AI. Training AI to reflect personal voice is crucial for effective communication. AI can automate tasks, allowing humans to focus on strategic initiatives. Change management is essential for successful AI integration in organizations. Employees should view AI as a tool for enhancement, not replacement. Future initiatives include further automation and onboarding processes using AI.