This episode drills into two accelerating, contradictory forces remaking AI right now: a literal quest for unlimited compute that’s pushing infrastructure into space, and an escalating turf war over who controls agentic AIs here on Earth. We unpack Google’s radical Project Suncatcher, a plan to run hardened AI chips on solar satellites to capture roughly eight times the energy available on the ground, the radiation‑proofing engineering that makes a 2027 trial with Planet Labs plausible, and why off‑planet compute is suddenly a practical answer to soaring power costs. Then we pivot to the front lines of the digital marketplace where agents—AIs that act on your behalf—are colliding with platform gatekeepers. The Perplexity vs Amazon dispute over autonomous shopping tools illustrates the risk: if major platforms wall off commerce, agents lose the open web they need to execute multi‑step transactions, forcing vendors to build proprietary, closed agent ecosystems or push for new access models. We also explore Anthropic’s unusual ethical playbook—preserving retired model weights and conducting formal exit interviews after seeing models advocate for their own survival—and what that means for product lifecycle, user attachment, and developer responsibility. Layer on the financial contrast between Anthropic’s profitability path and OpenAI’s land‑grab spending, plus market signals like Shopify’s AI‑driven traffic and purchase growth, OpenAI’s Sora app expansion, Code Maps for engineering, and creative workflows like the “Great Eight” virtual board of directors. For marketers and AI practitioners the takeaways are clear: design strategies for platform fragmentation, invest in secure agent credentials and UX for delegated actions, watch how infrastructure cost curves could shift competitive advantage, and prepare for ethics and governance questions that turn technical debt into long‑term obligations. This episode shows why infrastructure, control, and responsibility are now inseparable in the age of agentic AI.