
Originally published: 1 Oct 2025
Guest: Dr Emma Ruttkamp-Bloem | AI Ethics Researcher, Professor and Head of Department of Philosophy at University of Pretoria, Chair of UNESCO's World Commission on the Ethics of Scientific Knowledge and Technology, Former Member UN AI Advisory Body
Topic: From UNESCO to UN – Shaping Global AI Ethics Policy
Getting 193 countries to agree on anything is nearly impossible.
Prof Emma did it for AI ethics. She chaired the UNESCO Ad Hoc Expert Group that drafted the UNESCO Recommendation on the Ethics of AI—the first global normative instrument on AI ethics—adopted by all 193 Member States in 2021.
In this episode, we explore:
The reality of international AI governance: what it takes to build consensus across 193 countries with different values, interests, and stages of technological readiness—and the critical role of epistemic justice in recognizing every country as a credible contributor
Why ethics isn't just about principles: Prof Emma explains ethics as a dynamic reasoning system, not a checklist, and why lists of AI principles are "completely useless" without translation into action and procedural regulation
The implementation gap: why getting countries to sign on is just the beginning, and what's needed to bridge the distance between international agreements and real-world impact—including her view that we need both top-down hard legislation with serious financial consequences and bottom-up community-driven approaches
Her urgent warning about pervasiveness and manipulation:
"Protect your right to think for yourself… out-think the business model."
Prof Emma discusses why AI's embeddedness in daily life is one of the biggest threats we face, how it affects our ability to determine what facts are, and why mental integrity and authentic decision-making are at risk
What you'll understand after listening: How international AI policy actually gets made—not the idealized version, but the real negotiations, trade-offs, and ongoing work of translating agreement into action.
Episode length: 1 hour 12 minutes
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