Greg Brogger of Collective Liquidity

Guest: Greg Brogger, Founder and CEO of Collective Liquidity

Show: AI for Founders with Ryan Estes

Episode Overview

What do you do when most of your net worth is tied up in one late-stage startup that might never exit?In this episode, Ryan talks with serial fintech founder Greg Brogger about how Collective Liquidity isbuilding an exchange fund designed specifically for private company shareholders. They break down the mathbehind diversification, the risks of concentrated startup equity, and why a tax-efficient liquidity strategyis becoming essential for founders and employees in the modern venture ecosystem.

This conversation is for founders, executives, and early employees at venture-backed companies who want toturn pre IPO shares into long-term wealth without waiting a decade or handing half to taxes.

Key Takeaways

• The private unicorn market is massive
  Roughly 4 trillion dollars in value is locked up in late stage private companies, yet only a small percentage of that trades in secondary markets each year.
• Concentrated equity is far riskier than most employees realize
  Greg’s team studied every US Series C round from 2010 to 2015. Only about 38 percent of those companies had created value for employee shareholders ten years later, while a diversified portfolio across the same cohort would have produced roughly a 5x return.
• What Collective Liquidity does
  Employees and founders of eligible late stage, venture backed companies exchange a portion of their company stock for LP interests in a diversified exchange fund. The structure is designed to be tax free for many shareholders and becomes a foundation for diversification, liquidity lines and advanced wealth planning.

Resources and Links

• Collective Liquidity: https://www.collectiveliquidity.com

• AI for Founders: https://aiforfounders.co
• Ryan Estes: https://ryanestes.info

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More from AI for Founders

• https://aiforfounders.co
• https://ryanestes.info