Your revenue team is brilliant, but they are trapped in quicksand.
Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag" - the non-revenue generating tasks like data entry and meeting prep that kill momentum. You are paying for top-tier talent, but you are getting expensive data entry.
Meanwhile, you are facing a "Year of Reckoning." You know you need to adopt AI, but you are stuck in "Pilot Purgatory," worried about the "Shadow AI" risks your team is already creating in the background.
"AI for Revenue Leaders" is your operational blueprint for the Agentic Era.
Hosted by Mike Allton - a Revenue Architect and Director of Partner-led Growth - this show moves beyond futuristic hype to focus on the practical reality of leading high-performance teams. We don't just talk about tools; we help you build the "Digital Crews" that work alongside your humans.
In each episode, we break down:
The Agentic Shift: Moving from simple chatbots to autonomous AI agents.
Sanctioning the Shadow: Turning security risks into competitive advantages through governance.
The Human+AI Hybrid: Automating the "robot work" so your team can double down on trust, empathy, and closing deals.
Stop guessing. Start architecting.
Secure your team: Download the Executive Guide to Shadow AI: From Security Risk to Competitive Advantage at TheAIHat.com/shadow-ai.
Connect with Mike: Join the conversation on LinkedIn at linkedin.com/in/mikeallton for daily insights on leading the AI-enabled workforce.
All content for AI for Revenue Leaders: The AI Hat Podcast is the property of Mike Allton and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your revenue team is brilliant, but they are trapped in quicksand.
Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag" - the non-revenue generating tasks like data entry and meeting prep that kill momentum. You are paying for top-tier talent, but you are getting expensive data entry.
Meanwhile, you are facing a "Year of Reckoning." You know you need to adopt AI, but you are stuck in "Pilot Purgatory," worried about the "Shadow AI" risks your team is already creating in the background.
"AI for Revenue Leaders" is your operational blueprint for the Agentic Era.
Hosted by Mike Allton - a Revenue Architect and Director of Partner-led Growth - this show moves beyond futuristic hype to focus on the practical reality of leading high-performance teams. We don't just talk about tools; we help you build the "Digital Crews" that work alongside your humans.
In each episode, we break down:
The Agentic Shift: Moving from simple chatbots to autonomous AI agents.
Sanctioning the Shadow: Turning security risks into competitive advantages through governance.
The Human+AI Hybrid: Automating the "robot work" so your team can double down on trust, empathy, and closing deals.
Stop guessing. Start architecting.
Secure your team: Download the Executive Guide to Shadow AI: From Security Risk to Competitive Advantage at TheAIHat.com/shadow-ai.
Connect with Mike: Join the conversation on LinkedIn at linkedin.com/in/mikeallton for daily insights on leading the AI-enabled workforce.
Test Smarter, Not Harder: AI's Impact on A/B Testing in Digital Marketing with Nicole Leffer
AI for Revenue Leaders: The AI Hat Podcast
40 minutes
3 months ago
Test Smarter, Not Harder: AI's Impact on A/B Testing in Digital Marketing with Nicole Leffer
Are you tired of running endless A/B tests with minimal insights? Do you find yourself drowning in data but thirsting for actionable results? If you're nodding your head, you're not alone.
But what if there was a way to supercharge your A/B testing? A method that could not only speed up the process but also provide deeper, more accurate insights? Well, buckle up, because that's exactly what we're diving into today.
And who better to guide us through this AI-driven revolution than our guest today, Nicole Leffer. Nicole is a seasoned marketing leader and a widely recognized expert in deploying generative AI technology to improve marketing efficiency, quality, and outcomes. Her expertise in leveraging AI for A/B testing and optimization is unparalleled, and she's here to share her insights on how we can all test smarter, not harder.
✨ Efficiency Boost: How AI dramatically speeds up the A/B testing process, allowing for faster iterations and improvements.
✨ Deeper Insights: The ability of AI to uncover complex patterns and relationships in test data that humans might miss.
✨ Personalization at Scale: How AI-powered A/B testing can lead to more personalized user experiences across different segments.
Learn more about Nicole Leffer
Connect with Nicole Leffer on LinkedIn
Resources & Brands mentioned in this episode
NicoleLeffer.com
RICCE Framework for prompting
AI Work Buddy
The Bottleneck Diagnostic Quiz: A free 2-minute quiz to pinpoint your biggest business bottleneck. Find it at theaihat.com/diagnostic.
Follow Mike Allton on Instagram and get more AI tips
Explore past episodes of the The AI Hat Podcast podcast
CHAPTERS:
00:00 Introduction to AI-Driven Conversion Optimization
01:58 Welcome to The AI Hat Podcast
02:21 The Challenges of Traditional AB Testing
03:01 Introducing Nicole Leffer: AI Marketing Expert
03:44 Understanding Traditional AB Testing
06:12 Leveraging AI for AB Testing
07:28 Practical Tips for Using AI in AB Testing
09:41 The Importance of Context in AI Prompts
14:48 Advanced Strategies for AI-Driven AB Testing
18:10 The Value of Continuous Testing
23:06 Challenges and Solutions in AI-Driven AB Testing
34:46 Emerging Trends in AI-Powered AB Testing
37:19 Conclusion and Final Thoughts
SHOW TRANSCRIPT & NOTES: https://theaihat.com/test-smarter-not-harder-ais-impact-on-a-b-testing-in-digital-marketing/
Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale.
Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more.
Learn more about your ad choices. Visit megaphone.fm/adchoices
AI for Revenue Leaders: The AI Hat Podcast
Your revenue team is brilliant, but they are trapped in quicksand.
Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag" - the non-revenue generating tasks like data entry and meeting prep that kill momentum. You are paying for top-tier talent, but you are getting expensive data entry.
Meanwhile, you are facing a "Year of Reckoning." You know you need to adopt AI, but you are stuck in "Pilot Purgatory," worried about the "Shadow AI" risks your team is already creating in the background.
"AI for Revenue Leaders" is your operational blueprint for the Agentic Era.
Hosted by Mike Allton - a Revenue Architect and Director of Partner-led Growth - this show moves beyond futuristic hype to focus on the practical reality of leading high-performance teams. We don't just talk about tools; we help you build the "Digital Crews" that work alongside your humans.
In each episode, we break down:
The Agentic Shift: Moving from simple chatbots to autonomous AI agents.
Sanctioning the Shadow: Turning security risks into competitive advantages through governance.
The Human+AI Hybrid: Automating the "robot work" so your team can double down on trust, empathy, and closing deals.
Stop guessing. Start architecting.
Secure your team: Download the Executive Guide to Shadow AI: From Security Risk to Competitive Advantage at TheAIHat.com/shadow-ai.
Connect with Mike: Join the conversation on LinkedIn at linkedin.com/in/mikeallton for daily insights on leading the AI-enabled workforce.
