AI for U is the go-to podcast for higher ed professionals looking to integrate AI into their daily work. Each episode features interviews with industry leaders, providing insights on implementing and leveraging AI to streamline processes, enhance student experiences, and drive institutional success. Join host Brian Piper every other Thursday for fresh, empowering content that keeps you at the forefront of AI in higher education.
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AI for U is the go-to podcast for higher ed professionals looking to integrate AI into their daily work. Each episode features interviews with industry leaders, providing insights on implementing and leveraging AI to streamline processes, enhance student experiences, and drive institutional success. Join host Brian Piper every other Thursday for fresh, empowering content that keeps you at the forefront of AI in higher education.
Ep. 32: Rethinking Web Traffic: How Conversational AI is Changing Student Search
AI for U
31 minutes 10 seconds
1 week ago
Ep. 32: Rethinking Web Traffic: How Conversational AI is Changing Student Search
Worried about falling website traffic? You’re not the only one. In this episode, Megan Andrews, Digital Strategy Consultant at Squiz, joins us to talk about why fewer clicks do not necessarily mean less engagement, and how conversational AI is changing how students find and interact with information online. She also shares why it’s time to stop obsessing over visitor counts and start measuring real value, how AI-powered search can reveal what students are really thinking, and why there’s no better time to experiment than right now.
AI for U
AI for U is the go-to podcast for higher ed professionals looking to integrate AI into their daily work. Each episode features interviews with industry leaders, providing insights on implementing and leveraging AI to streamline processes, enhance student experiences, and drive institutional success. Join host Brian Piper every other Thursday for fresh, empowering content that keeps you at the forefront of AI in higher education.
