In this episode, Diana sits down with Eva Nevraj, Managing Director at Slice, one of the leading programmatic ad networks in Web3. Eva shares how Slice helps top DeFi and RWA projects reach real users—not bots—through hyper-targeted, wallet-based campaigns across native Web3 platforms like wallets, DEXs, and aggregators.

They dive into the challenges of Web3 user acquisition, how to spot and filter fake traffic, and why most ad campaigns fail without a connected strategy. Eva also unpacks how AI is shaping campaign optimization, what metrics actually matter, and how brands can retarget users based on on-chain behavior.

Whether you’re scaling a Web3 app or looking to spend your ad budget smarter, this episode is full of sharp insights from the frontlines of Web3 growth.