In this episode Are talks about the Digital Recovery Process.

The recovery process in itself will take time. Data from STR and AHLA indicates that travel will not return to the 2019 level until 2024.

As a result of this hotels has to focus on value innovation and a growth mindset in context with the digital recovery process.

Some of the core areas of this process will include;

1. Creating new Digital experience offers for hotels

2. Employee and Guest relationships for increased performance

3. Ongoing Reputation Management