On today’s episode of The AI in Retail Show, Trevor speaks with ShiSh Shridhar, Global Retail Lead | Microsoft for Startups at Microsoft. They discuss how retailers are leveraging customer data today, how enterprises and start-ups are co-innovating, and how retailers are using emerging technologies like generative AI, AR, and NFTs. They also discuss the state of immersive commerce in the Metaverse, why wearables are at an adoption tipping point, and which technology is under- and overhyped today. Topics discussed: How ShiSh works with retailers looking for innovative solutions, and curates start-ups to match to them. How retailers can leverage all the customer data they collect to drive loyalty, personalization, and retention. How enterprises and start-ups are partnering to co-innovate around big data and emerging technologies. Which technologies are over- and underhyped today. How wearable technology is at a tipping point of adoption and how it will further AR technology with it. Where the Metaverse stands today on creating a mixed reality world, and how commerce is becoming more immersive. What areas of innovation start-ups are focused on today, including generative AI, Web3 and NFTs, and automation.